Emirates Airlines has snared the record for the world's longest Airbus A380 flight with the debut of its daily superjumbo service between Los Angeles and Dubai.
At a potentially bum-numbing 16 hours and 20 minutes it's also the world's second-longest flight for any commercial aircraft, coming in barely a half-hour behind US carrier Delta's 16h55m flight 201 from Atlanta to Johannesburg.
Emirates' marathon A380 route flies over Canada, the North Pole and Russia before finally reaching the Gulf carrier's home hub in Dubai – a moment which won't come too soon for those prone to wondering "Are we there yet?".
It could even be a bit too long for travellers ensconced in one of Emirates' first class A380 suites, although there's always a choice of two bars plus a visit to the shower suite to stop you from getting cabin fever.
However, if you count miles instead of minutes, Emirates still can't snatch the trophy from partner Qantas.
The Flying Kangaroo's QF7 service from Sydney to Dallas/Fort Worth remains king of the non-stops with a 13,800km trek.